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  • Noni fruit (Morinda citrifolia) has been a cornerstone of natural healing for over 2,000–3,000 years, originating in Southeast Asia and India. Revered in Ayurveda as "Ashyuka" (meaning longevity), it is referenced in the Charaka Samhita and Sushruta Samhita as Akshiki Phala, a fruit prized for balancing the body.

    Ancient Pacific voyagers carried noni as an essential canoe plant across the ocean, and it became a primary food staple across Samoa, Tonga, Fiji, and Hawaii. Captain James Cook documented its medicinal use in the 1700s, and during World War II, U.S. soldiers were officially instructed to eat noni fruit for sustenance and strength.

    Today, noni is studied at 42+ universities across 10 countries, with over 500 scientific papers published on its benefits, a legacy that even Dr. A.P.J. Abdul Kalam, former President of India, championed.

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From The Noni Phenomenon

BY DR. NEIL SOLOMON

Some of the key beneficial phytonutrients that you will find in this powerful superfood.

  • Antioxidants

    Slows damage caused by the oxidative process by effectively helping to neutralize.

  • Damnacanthal

    Stimulates T cell activity.

  • Scopoletin

    Analgesic and binds with serotonin, keeping levels elevated, anti-depressive, anti-hypertensive.

  • Anthraquinone

    Fight enzymes that break down collagen in the body, which may slow down the aging.

  • Terpenes

    Help with cell rejuvenation increasing nutrient-ion exchange.

  • Phytonutrients and Selenium

    Antioxidant protection against free radicals.

  • Soluble fiber

    Helps clean blood, decreases cholesterol, binds to fat, balances blood sugar levels.

  • Insoluble fiber

    Important for colon health.

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"NONI has the most powerful anti-oxidant properties.It protects our vital organs from deadly attack of three radicals."

DR. A.P.J. Abdul Kalam FORMER PRESIDENT OF INDIA   

"As a researcher in Hawai, Dr Ralph Heinicke became aware ofthemarvellous benefits of the NONI fruit and set out to findthepharmacologically active ingredient of the NONI."

Dr. Ralph Heinicke XERONINE & CELL REGENERATION

"NONI has the most powerful anti-oxidant properties.It protects our vital organs from deadly attack of three radicals."

DR. A.P.J. Abdul Kalam FORMER PRESIDENT OF INDIA   

"As a researcher in Hawai, Dr Ralph Heinicke became aware ofthemarvellous benefits of the NONI fruit and set out to findthepharmacologically active ingredient of the NONI."

Dr. Ralph Heinicke XERONINE & CELL REGENERATION