What Is Noni?

NONI is the common fruit name for Morinda citrifolia also known as “ACH” in India. The NONI plant is a type of evergreen ranging in size from a small bush to a tree 20 or 30 feet high that grows in open coastal regions from sea level to elevations of 1300 feet. The noni fruit is approximately the size of a potato and it ranges in color it ripens from green to yellow, to almost white when it is ripe and ready for juicing.


The history of Noni Fruit has been part of the healing traditions of the Hawaiians and Polynesians. NONI  is a fruit that has been around 3000 - 5000 years and is now receiving attention around the world as numerous scientific studies lend support to the benefits of adding noni to your diet due to its medicinal properties.

NONI ( MORINDA CITRIFOLIA) is rich Source of Vitamins A, C, E, B, B2, B6, B12, Calcium, Iron, Niacin, Folic acid, Pantothenic acid, Phosphorus, Magnesium, Zinc, Copper, and other minerals like Chromium, Manganese, Molybdenum, Potassium, Carbohydrates and 150 + isolated Nutraceuticals. It contains health-enhancing attributes that are anti-allergic, antibacterial, antiviral, anti-inflammatory, anti-depressant, antioxidant, adaptogen, analgesic, anti-congestive, hypotensive and has cancer-inhibiting compounds. It enhances cellular activity, the starting point of all nutritional metabolism.


From The Noni Phenomenon


Some of the key beneficial phytonutrients that you will find in this powerful superfood.


Phytochemical and Ethnobotanical Databases


Ethnobotanical uses

Morinda citrifolia (RUBIACEAE)

Abdomen Burkill, 1966; Ague Burkill, 1966; Beriberi Burkill, 1966; Chest Burkill, 1966; Colic Burkill, 1966; Convulsion Burkill, 1966; Cough Burkill, 1966; DiabetesBurkill, 1966; Dysuria Burkill, 1966; Emmenagogue Burkill, 1966; Fever Burkill, 1966; Hepatosis Burkill, 1966; Laxative Burkill, 1966; Leukorrhea Burkill, 1966; NauseaBurkill, 1966; Sapraemia Burkill, 1966; Shampoo Burkill, 1966; Smallpox Burkill, 1966; Splenomegaly Burkill, 1966; Swelling Burkill, 1966. Morinda citrifolia (RUBIACEAE)
Morinda citrifolia (RUBIACEAE) Abscess Eb28: 24; Ache(Head) Liogier; Ache(Tooth) Eb25: 444, Eb28: 24; Ague Eb28: 24; Analgesic Liogier; Anodyne Altschul, Woi.6; Arthritis Altschul, Eb25: 444;Bite(Bug) Eb28: 24; Boil Altschul, Eb28: 24; Breast Eb28: 24; Cathartic Woi. 6; Collyrium Eb28: 24; Conjunctivitis Eb28: 24; Cough Eb28: 24; Diarrhea Eb25: 444; DiureticEb28: 24; Dysentery Woi.6; Elephantiasis Eb28: 24; Emmenagogue Eb25: 444; Eye Eb28: 24; Fever Eb28: 24, Woi.6; Filariasis Eb25: 444; Gingivitis Eb25: 444, Woi. 6;Gout Woi.6; Inflammation Eb28: 24; Jaundice Eb28: 24; Kidney Eb25: 444; Laxative Eb28: 24; Leucorrhea Woi.6; Medicine Eb25: 444; Myalgia Eb25: 444; Nausea Eb28: 24; Purgative Altschul; Rheumatism Altschul, Eb25: 444; Sapraemia Woi.6; Sedative Brutus; Sore Eb25: 444; Sty Eb28: 24; Swelling Eb25: 444; Tetanus Eb28: 24; Throat Woi.6; Tonic Eb25: 444; Tuberculosis Eb28: 24; Wound Eb25: 250, Eb28: 24, Liogier * = Chemical(s) found in plant shown to be effective for the ailment medicated ** = Plant itself shown to be effective for the ailment medicated. 

"NONI has the most powerful anti-oxidant properties.
It protects our vital organs from deadly attack of three radicals."
DR. A.P.J. Abdul Kalam


"As a researcher in Hawai, Dr Ralph Heinicke became aware of
themarvellous benefits of the NONI fruit and set out to find
thepharmacologically active ingredient of the NONI."
Dr. Ralph Heinicke